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Two Dozen
Frequently
(Sometimes) Asked
Questions
about
WMSH Marketing Communications
Q: What is WMSH?
A: We’re a full-service marketing communications firm, which means we’re in the business of advertising and public relations.
Q: You’re not a radio or television station?
A: No. Our name represents the initials of the last names of our four original founders (Willmann, Meyer, Shelton & Hiller). And it also stands for the premise on which we’ve built the agency: We Make Success Happen.
Q: So, what do you really do?
A: We offer a complete spectrum of marketing communications strategies and tactics to reach target audiences on behalf of our clients.
Q: Like what?
A: We think. Which means that we provide strategic planning and consultation, branding, corporate positioning, conceptual packaging, market research, and public policy consulting services. And we do. So we also provide a full spectrum of creative and design services, audio and video production, media planning and placement, media relations and training, community relations, and special events services.
Q: How long have you been in business?
A: We were created in January of 1997. And our sister company, the Willmann/Thomas Group (WTG) was started in 1999.
Q: Who owns WMSH?
A: The agency is privately held by the principals.
Q: Where are you located?
A: In Haddonfield, NJ, a community with more trees than people. We’re just seven miles from Center City Philadelphia, a 20-minute from City Hall on PATCO, the regional rail line. We’re also just 6 miles and 9 minutes from Exit 4 of the New Jersey Turnpike and just two miles and four minutes from Exit 32 of I-295.
Q: Who are your clients?
A: Professionally, we have worked on behalf of, among others: • Agilisys • Arts & Business Partnership of Southern New Jersey • Bancroft NeuroHealth • Battleship New Jersey • Burlington County College • Cape May Jazz Festival • Capehart Scatchard • Cooper Health System • Godwin Pumps of America • Hale Trailer Brake and Wheel • Haddonfield Symphony • New Jersey Vietnam Veterans Memorial Foundation • New York Shipping Association • PATCO • New Jersey Council of Teaching Hospitals • Rutgers-Camden College of Arts & Sciences • SCT Corp. • Senator Walter Rand Institute for Public Affairs • Southern New Jersey Development Council • South Jersey Arts & Entertainment Hall of Fame • St. Christopher’s Hospital for Children • The Cancer Institute of New Jersey • Three Port Center (Camden, NJ) • University of Medicine and Dentistry of New Jersey
Q: Do you have a mission statement?
A: Of course. Our mission is to always achieve outstanding marketing results by delivering consistently excellent work for which we are fairly paid and which we have fun doing. We firmly believe that our clients’ choices are not really drawn from the time-honored trilogy of “better, faster, and cheaper.” We believe that if—working together—we work “smarter,” we can and will produce work that is better, faster, less expensive, and more effective!
Q: What are WMSH’s professional affiliations?
A: A yardstick by which we are sometimes measured is the breadth of our professional affiliations and the contributions we have made to the organizations with which we have been affiliated. They include: • American Association of Advertising Agencies Institute for Advanced Advertising Studies (Philadelphia Chapter Faculty) • American Marketing Association • ArtPRIDE New Jersey Foundation (Trustee) • Arts and Business Partnership of Southern New Jersey (Chairman) • Burlington County Chamber of Commerce • Chamber of Commerce of Southern New Jersey (Marketing Committee) • Delaware Valley Health Public Relations and Marketing Association • Greater Philadelphia Chamber of Commerce • Haddonfield Little League (Board) • Haddonfield Youth Football (Board) • H.A.T.C.H. • Health Strategy Network • National Academy of Television Arts & Sciences (Emmy Judge) • National Public Relations Committee of the American Association of Advertising Agencies • New Jersey Association of Women Business Owners • New Jersey Chamber of Commerce (Communications Committee) • New Jersey Health Care Public Relations and Marketing Association • Philadelphia Ad Club (Marketing All-Star) • Professional Communicators of South Jersey • Public Relations Society of America (Pepperpot Judge) • Society of Professional Journalists • Southern New Jersey Development Council (Board and Executive Committee) • South Jersey Arts & Entertainment Hall of Fame (Founding Member).
Q: Who’s the boss?
A: Michael Willmann is the Chairman and CEO of WMSH.
Q: What’s his background?
A: Michael is a former Emmy-winning television news and public affairs producer for Group W Television (KYW-TV and Satellite News Channel) and award-winning reporter for the Philadelphia Inquirer. A graduate of Fordham University and the University of Pennsylvania Law School, he is admitted to practice before the Supreme Court of the United States. Prior to founding WMSH, he served as Executive Vice President for Marketing of The Star Group, directing all of the firm’s public relations and new business activities and serving as Chairman of that firm’s Plans Board, the strategic think tank composed of the agency’s senior managers. Michael is a co-author of the Southern New Jersey Development Council’s 2002 Regional Development Plan and a co-author of the first published study of the creation of a federal cabinet-level housing agency, Praeger Publishing’s 1967 The Department of Housing and Urban Development.
Q: What’s he done lately?
A: He’s a is a graduate of Leadership New Jersey’s Class of 2001 and has been honored as the Philadelphia Ad Club’s Marketing All-Star, as the recipient of both the Fulginiti Award and the DeAnn White Award, presented annually by the Philadelphia chapter of the Public Relations Society of America (PRSA), and as the recipient of the Philadelphia Bar Association’s Scales of Justice Award. This year Michael has been selected as the recipient of the (New Jersey) Governor’s Volunteer Award for the Arts, the Chairman’s Award presented by the Southern New Jersey Development Council, and recognized—for the second time—for “outstanding corporate philanthropy” in the arts by the Community Foundation of New Jersey.
Q: Community involvement?
A: He is the Vice Chairman of the Arts and Business Partnership of Southern New Jersey and a member of the Board and Executive Committee of the Southern New Jersey Development Council, which he serves as Director of Policy and Programs. He’s also been a youth baseball, basketball, soccer coach and official for more than 30 years.
Q: Academic affiliations?
A: Michael has taught at the collegiate and professional levels, where his courses have included Copywriting, Creative Concepts, Management, Advertising, Business Law, Journalism, and Marketing. And he has served as a member of the faculty of the Institute for Advanced Advertising Studies, which is presented annually by the Philadelphia Chapter of the American Association of Advertising Agencies (4As).
Q: We have to meet. How do we contact you?
A:
By e-mail:
michaelwillmann@wmsh.com
By phone:
856-616-2886
By fax:
856-216-9772
On the Internet:
http://www.wmsh.com
By cell phone:
856-278-3333
By mail:
WMSH Marketing Communications :: 19 Chestnut Street :: Haddonfield, NJ 08033
